![]() ![]() To broaden the options available to fans of South Asian content, Sling TV and DISH are launching a new ‘Hindi Gold Pack’, which will contain all of the Zee Hindi channels, plus other leading Hindi channels. “The US is a mature pay-TV market and operating a direct-to-consumer business can be a low or negative margin initiative, so it made good business sense to align our growth strategy by expanding our offerings and partnering with Sling TV as our chosen OTT platform.” “DISH has been a natural partner and ally for the last 18 years, and Sling TV is by far the most comprehensive OTT service available to our target audience” said Sameer Targe, business head, Zee Americas. “Zee shares our goal of growing the South Asian market, and together we are able to better serve this community, as well as the other language groups served by Zee.” “Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content, while also giving customers a more streamlined way to access and enjoy both linear and on-demand content,” said Chris Kuelling, senior vice president of programming for Sling TV and DISH.
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